Organic cotton now represents only 0.76 percent of global cotton production but it is still in a growth stage, being cultivated in 24 countries worldwide with the top three producers being led by India, China and Turkey. One of its primary keys to success is to build consumer preferences for this niche industry. Organic cotton revenues are on the rise because:

* New consumers are trying the organic products more, and
* A growing proportion of satisfied customers are making repeat purchases.

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Source: Cotton 24/7 (Monday, August 01, 2011)