Today, companies have a great responsibility towards the environment, producers, employees and of course consumers. By using organic cotton in their products, they assume this responsibility, contributing to a socially and ecologically more sustainable production cycle, and giving credibility to their firm’s activities.
“Sustainability sells” - instead of buying an anonymous product, more and more consumers are looking for healthy, environmentally friendly clothing whose production is transparently explained and which is guaranteed not to have violated any labour laws. Buying green and fair fits with a modern and trendy lifestyle.