Demand for organic cotton is constantly rising, since more and more buyers are looking for high quality cotton that is produced according to strict environmental and social standards. An organic certificate gives organic cotton farmers access to this dynamic market, thus reducing their dependency on the fluctuating world market for conventional cotton and allowing them to get a better price for their product.
Furthermore, the organic production model is often based on long-term partnerships between all the stakeholders along the value chain, strengthening the farmer’s economic security.