Fairtrade is primarily a social label and focuses on improving the working and living conditions of smallholder farmers in the South. However, Fairtrade standards also include environmental criteria.

Organic is explicitly linked to environmentally friendly agriculture. It is not just the environment that benefits from its ban on the use of chemical fertilisers and pesticides; farmers’ health is all the better for it too.

Fairtrade and organic complement each other perfectly. Combining the two is a way of strengthening the position of farming families socially and environmentally as well as supporting their development efforts.